Why it matters
Affects Air Canada loyalty members and route planners.
What happened
Air Canada has announced the introduction of two new business class seat products as part of its "Glowing Hearted Standard" and "New Frontiers" growth strategy. For the Boeing 787-10, Air Canada will introduce "Air Canada Signature Plus Suites" at the front of the cabin. These are based on the Elevate Ascent product, featuring reverse herringbone seats with doors, 27-inch 4K OLED monitors, Bluetooth audio, and USB-C/AC power. The standard business class on the 787-10 will also utilize this seat type. For the Airbus A321XLR (deliveries starting in coming weeks), Air Canada will launch a new business class based on the Collins Aerospace Aurora platform. These seats are herringbone, facing the aisle, and will feature 19-inch 4K OLED monitors, Bluetooth audio, and updated tech. Additionally, Air Canada promises a new "end-to-end hospitality experience" with upgraded soft product (service, food, beverage, amenities) later this year, complementing the new hard product and existing Signature Suites in Toronto and Vancouver
Sources add · 1
- LoyaltyLobby: Air Canada has unveiled its latest Glowing Hearted cabin design at an expo in Hamburg, Germany
Sources cited · 2
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