Why it matters
Spans 2 hotel programs (Accor, Accor Live Limitless).
What happened
Accor has updated the streaming benefits for its paid loyalty program, ALL Signature. Members at the Explorer and Absolute levels can now select ad-free HBO Max as part of their monthly rotating streaming benefit, in addition to the previously available Disney+ Standard (No Ads). To activate the benefit, members typically need a local Brazilian phone number and a CPF (tax ID), as the offer is primarily targeted at the local market. This change adds value to the higher-tier paid memberships by expanding the entertainment options available to subscribers
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