What happened
Hilton announced via a press release on July 7 that the W South Beach will undergo a major renovation and rebrand from Marriott to Hilton. The property will reopen as Waldorf Astoria Miami Beach in the winter of 2027, marking the brand's debut in the market. The 348-room hotel has operated as a W under Marriott since 2009. Reservations are available through July 17, 2026, before the closure for renovations. The rebranding will shift the property from Marriott Bonvoy to Hilton Honors
Sources add · 1
- LoyaltyLobby: Hilton has now confirmed what our readers thought would take place with the W South Beach, which closes for renovations on August 20, 2026, and ceases to be affiliated with Marriott on that date