What happened
Norwegian Air Shuttle and British Airways engaged in a social media rivalry during the World Cup quarterfinal match between England and Norway. The two airlines made a bet that the carrier associated with the losing team would change its social media logo to that of the winning team for 24 hours. England defeated Norway, so Norwegian followed through on the bet, updating its Instagram logo to the BA logo. To capitalize on the attention, Norwegian also launched a flash sale on tickets to destinations in both Norway and England, which they dubbed 'Norwenglish' destinations