What happened
- Amenities: Introduction of a new small memory foam pillow alongside the standard pillow and day blanket. The bed setup remains unchanged. New first class pajamas have been introduced to celebrate the company's 100th anniversary, replacing the previous van Laack branded kits.
- Dining and Drinks: The food and beverage service has been updated as part of the FOX concept, though specific menu details are less emphasized than the amenity changes. The article notes that while the hard product (seats) on the A340-600 is older and nearing retirement, the soft product improvements aim to elevate the overall experience. This is relevant for frequent flyers using miles or cash to book Lufthansa First Class
Lufthansa is implementing a major overhaul of its long-haul passenger experience through the debut of its 'FOX' (Future Onboard Experience) service concept. This soft product update applies across all cabins, regardless of whether the aircraft features the new Allegris interiors. The new first class soft product, which rolled out in late March, includes several specific changes: