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SIGNAL · LUFTHANSA-DEBUTS-FOX-PREMIUM-ONBOARD-EXPERIENCE-IN-FIRST-CLASS · Mar 31

Lufthansa Debuts 'FOX' Premium Onboard Experience in First Class

Lufthansa has launched its 'FOX' premium onboard experience in First Class as of late March 2026, featuring flexible meal ordering and upgraded amenities. The rollout will extend to other cabins by May 2026

Why it matters

Affects Lufthansa loyalty members and route planners. Card-issuer angle via American Express.

What happened

Lufthansa is rolling out its 'FOX' (Future Onboard Experience) concept to overhaul its long-haul soft product. The initiative debuted in First Class in late March 2026, with plans to launch in other cabins by May 2026. Key changes include flexible second meal ordering in Business Class, three meal options in Economy and Premium Economy, new tableware, and upgraded textiles across all classes. The airline is investing over 70 million euros to enhance the premium travel experience

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