What happened
Hilton is launching its 27th brand, Select by Hilton, anchored by a partnership with affordable city chain Yotel. The integration goes live on July 15, 2026, allowing Hilton Honors members to book directly through Hilton and earn/redeem points. Earning rate is 5 points per dollar, consistent with limited-service brands. Hilton expects most Yotel properties to be fully integrated by early September. Existing Yotel Club members will receive invitations to join Hilton Honors