What happened
British Airways has begun emailing members to inform them that their The Club membership will be retained for another year despite not meeting the official flight criteria. This follows a disastrous program refresh in April 2025 that moved to revenue-based tier points. The airline is reintroducing bonuses to make the new tier structure resemble the old one, with this retention of non-qualifying members seen as a desperate attempt to keep elite membership numbers high, likely to hit bonus targets