British Airways Retains The Club Membership for Members Who Didn't Meet Official Criteria

British Airways has begun notifying members that their The Club membership is being retained for an additional year despite them not meeting the official qualification criteria (crediting flights). This move follows the disastrous program refresh that went live on April 1, 2025, which introduced revenue-based tier points and other changes. The extension is seen as a desperate attempt by the loyalty department to maintain elite membership numbers, likely to hit bonus targets, effectively rolling back some of the stricter requirements of the new program