What happened
The American Express Gold Card has updated its welcome offer, now marketing a bonus of up to 100,000 Membership Rewards points after spending $8,000 within the first six months of account opening. This is a notable increase from the card's previous standard offer of up to 60,000 points. The offer utilizes Amex's "apply with confidence" feature, allowing applicants to see their specific offer amount before accepting, with a hard credit pull occurring only upon acceptance. Eligibility is subject to Amex's "once in a lifetime" rule; those who currently hold the card or have had it in the past are not eligible. Additionally, holders of the Amex Platinum Card may also be ineligible. The card carries a $325 annual fee and offers 4x points at U.S. supermarkets (up to $25,000/year) and restaurants (up to $50,000/year), plus 3x points on airfare booked directly with airlines or on Amex Travel. It also includes up to $424 in annual credits for Uber, Resy, and Dunkin’