What happened
ALL Accor+ is increasing the price of its Signature paid subscription product. New prices will be released and communicated to members on July 1, 2026. The increase applies to existing subscribers as well, though they will receive a discount based on their subscription length rather than paying the full new price. The change takes effect for existing members in August. The subscription, originally launched in Brazil with a CPF requirement, is now available globally. Current pricing has fluctuated based on exchange rates, with the non-discounted price previously at 7,788 BRL (approx. $1,342 / €1,178) as of April 2025