What happened
Accor has announced a price increase for its Brazilian-based ALL Signature subscription product. The new standard price is 9,120 BRL (approximately €1,531). This rate applies to new sign-ups starting July 1, 2026, and for renewals starting August 1, 2026. Members who signed up on or before April 13, 2025, will retain the previous full price of 7,788 BRL (~€1,312) upon renewal. Those paying for the full year upfront get an 8% discount, bringing the new price to 8,390.40 BRL (~€1,414). The article notes that while the subscription offers streaming benefits (Disney+, HBO) and on-the-ground experiences in Brazil, many benefits are less relevant for international members. It suggests that international subscribers who signed up after Spring 2025 might consider canceling and re-signing up to access the 8% upfront discount, as the preferential rate for early adopters does not apply to them