What happened
Air France-KLM Group, currently named after its two primary airline subsidiaries, is planning to change the name of its holding company. The move coincides with the group's expansion, including taking over the majority of SAS and bidding for Portuguese flag carrier TAP. The Dutch press reports that management feels the current name is misleading as it only reflects the two historical brands. A spokesperson confirmed the discussion is logical given the addition of new brands. 'The Blue Group' is mentioned as a working title, drawing a parallel to Flying Blue. No final decision has been made yet, and reactions among senior management are mixed
Sources add · 1
- One Mile at a Time: Air France-KLM Group Plans Name Change, As It Continues To Grow De Telegraaf reports that Air France-KLM Group is reportedly planning on rebranding