What happened
Accor and H World Group announced an expansion of their long-term partnership on June 29, 2026. The deal integrates direct booking channels and loyalty programs, allowing Accor Live Limitless (ALL) members to book H World International hotels in Europe and the Middle East directly through Accor's platforms. Conversely, H Rewards members will gain access to Accor's premium and luxury brands in mainland China via H World's platforms. The partnership includes select status recognition, member-only rates, and the ability to earn points on partner bookings. The combined network connects approximately 430 million members across nearly two million rooms. Both programs will continue to operate independently
Sources add · 1
- LoyaltyLobby: Accor and H World have had a master franchise agreement under which H World has developed specific Accor brands in China, and now the two hotel companies have decided to deepen their partnership