What happened
Hilton and YOTEL have entered an exclusive franchise agreement. Under this deal, all 23 existing YOTEL properties across 10 countries will join the Hilton Honors portfolio later in 2026. Members will be able to book YOTEL stays through Hilton channels and earn or redeem Hilton Honors points. YOTEL will serve as the inaugural brand in Hilton's new "Select by Hilton" concept, which allows independent brands to retain their identity while leveraging Hilton's distribution and loyalty network. The partnership aims to more than triple YOTEL's portfolio in the coming years. This includes YOTEL's urban hotels, in-terminal YOTELAIR locations, and extended-stay YOTELPAD properties