YOTEL Joins Hilton Honors Program with Exclusive Franchise Agreement

Hilton and YOTEL announced an exclusive franchise agreement where all YOTEL properties will join Hilton Honors, allowing members to earn and redeem points. All 23 current properties are expected to join later in 2026

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Why it matters

Spans 5 hotel programs (Hilton Honors, Marriott Bonvoy, YOTEL...).

What happened

Hilton and YOTEL have entered an exclusive franchise agreement. Under this deal, all YOTEL properties will join the Hilton Honors portfolio, enabling members to book through Hilton channels and earn/redeem points. All 23 existing YOTEL properties across 10 countries are expected to join Hilton Honors later in 2026. YOTEL will serve as the first brand in Hilton’s new "Select by Hilton" concept, which allows independent brands to retain their identity while connecting to Hilton’s loyalty and distribution systems. The partnership aims to more than triple YOTEL's portfolio in the coming years

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YOTEL Joining Hilton Honors Program, Planning Huge Growth In Coming Years

Mar 19

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