What happened
The Standard, Brussels is now officially integrated into the World of Hyatt loyalty program. This follows Hyatt's 2024 acquisition of Standard International. The hotel, located in Brussels' Northern Quarter, features 200 rooms and suites, multiple dining venues, and is noted as World of Hyatt's first property in the capital of Europe. To celebrate the integration, Hyatt is offering two exclusive "Find" experiences where members can bid points for stays and perks, including a Belgian fashion escape with a $5,000 shopping credit
Sources add · 1
- LoyaltyLobby: It is now exactly a year since the first The Standard property became World of Hyatt-participating, and the rollout was almost complete by the end of 2025