Emirates brings back My Emirates Pass with up to 50% off to March 2027

Emirates is offering My Emirates Pass again from 1 October 2026 through 31 March 2027, with partner discounts of up to 50% for anyone who presents an Emirates boarding pass from that window plus photo ID. The discounts apply at hundreds of dining and retail partners across the UAE.

The pass is a returning winter promotion covering peak season in Dubai, with partners also in Abu Dhabi and Ras Al Khaimah. A single boarding pass can be reused throughout the window, even months after the flight, so keep a paper copy or a screenshot of a mobile pass. The Emirates website filters partners by emirate and category, and each listing shows the discount and extra restrictions. Savings are generally limited to the person named on the pass unless a partner explicitly covers a larger group.

UAE residents and Emirates employees may already receive comparable local discounts. Worth keeping any boarding pass from that window and checking the partner list before spending in the UAE.