What happened
Hilton has announced the addition of a new brand, 'Undergraduate by Hilton,' to its existing portfolio. The first property under this new brand is slated to open in 2027. This expansion introduces a new tier for Hilton Honors members, potentially impacting earning rates, redemption charts, and elite night credit opportunities for stays at these locations once they open
Sources add · 2
- The Points Guy: Hilton is launching a new college-themed brand that could have 400 locations Hilton is launching a new college-themed brand that could have 400 locations Senior hotels reporter Tanner Saunders is a Webby Award-winning s…
- LoyaltyLobby: Hilton acquired the Graduate Hotel brand in March 2024 , and the brand became an Honors participating later that year