What happened
Hilton Honors has announced the global rollout of its new 'Upgrade at Digital Check-In' feature. This update gives Gold, Diamond, and Diamond Reserve members the ability to view both complimentary and paid upgrade options directly within the Hilton Honors app during the digital check-in experience (typically 24 hours before arrival). Previously, Hilton had tested selling upgrades to elite members at online check-in starting in late 2022, but this was partially paused. The new global rollout makes this monetization of upgrades consistent across the portfolio. The feature builds on existing automated pre-arrival upgrades (starting 72 hours prior) and the ability to select specific rooms within a confirmed category, now adding the option to pay for a further upgrade tier digitally rather than waiting at the front desk