What happened
Hilton Honors has officially begun its integration with YOTEL, making the hotel chain Hilton's 27th brand partner. The integration allows Hilton Honors members to earn points on eligible stays at YOTEL properties and redeem points for room nights. This expands the utility of Hilton points within the company's portfolio of lifestyle and urban-focused brands
Sources add · 1
- LoyaltyLobby: Hilton announced back in March that it would launch a new Select brand under which YOTEL hotels would join in late 2026