What happened
Alaska Airlines is facing scrutiny over the delay of its 250% partner business class miles bonus. The airline announced the boost on October 3, 2025, stating it would begin 'later in 2026' with the launch of Atmos Rewards. However, as of June 2026, the bonus has not yet activated. A reader who purchased business class tickets in 2025 is receiving only the standard 125% bonus under current partner rules, arguing they are entitled to the contracted 250% rate. The delay highlights Alaska's tendency to push partner earning updates later than initially communicated, creating uncertainty for frequent flyers booking partner awards