Why it matters
Affects 3 airline programs (Alaska Airlines, American Airlines, Hawaiian Airlines). Card-issuer angle via American Express, Bank of America, Chase.
What happened
Alaska Air Group and Bank of America have announced a multi-year extension of their co-branded credit card agreement covering the Atmos Rewards loyalty program. This partnership, which has lasted over 30 years, will deepen integration to increase investment in the Atmos Rewards brand and Alaska/Hawaiian lounge programs. The renewed agreement aims to enhance the suite of credit cards, including the introduction of new cards and refreshes of existing ones like the Atmos Rewards Summit Card. While specific details and timelines are not yet provided, the press release notes that renumeration from the portfolio grew 10% in 2025. The update is expected to improve economics for both companies and potentially introduce new product features for cardholders
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