Lufthansa Group Miles & More Loyalty Program Rebrands

Lufthansa Group has announced that its Miles & More loyalty program will be rebranded as 'Lufthansa Group Miles & More.' This change formalizes the use of the 'Lufthansa Group' branding across its member airlines to create a stronger central identity. The program aims to become a unifying loyalty system for the entire group, with plans to update its visual identity by the end of 2026. The rebranding is described as part of a broader strategy to integrate group companies more closely into the brand architecture, emphasizing cohesion while preserving individual brand strengths. The new brand essence is 'Moments that move you.' This follows Lufthansa Group's recent acquisition of ITA Airways and aligns with industry trends toward unified group branding