What happened
- More than half of the footnotes directed to non-existent web pages or pages that did not contain the cited information.
- The report cited sources that did not exist.
- Data was inconsistent, such as estimating the loyalty scheme market size at $200bn while also stating the number of unclaimed points was exactly $200bn.
- The report lacked traditional academic citations, relying instead on a resources table with broken or fake URLs. This highlights a growing concern about the use of AI in professional consulting deliverables within the loyalty and travel industry
Ernst & Young (EY) Canada published a report titled “Points of Attack: Uncovering Cyber Threats and Fraud in Loyalty Systems.” Subsequent analysis by GPTZero and reporting by the Financial Times revealed the report was heavily AI-generated and contained significant errors: