What happened
Amsterdam has introduced new regulations banning all public advertising for meat and fossil fuel products, explicitly including airline advertising, as of May 2026. The move is intended to align local advertising with the city's goal of becoming carbon neutral by 2050 and reducing meat consumption by 50%. This follows previous government efforts to cap flights at Amsterdam Schiphol, which faced EU intervention. The ban aims to reduce the 'carbon lifestyle' appeal, though critics argue it may decrease air connectivity and economic activity