# EMEA

2 signals tagged EMEA (region).

## Best Western Rewards Offers 5,000 Bonus Points Per Two Nights Through September 7

May 21 · 6 sources · Best Western, Best Western Rewards, WorldHotels, WorldHotels Rewards, Africa, Asia, Bangladesh, Canada, Caribbean, EMEA

Best Western Rewards members earn 5,000 bonus points for every two qualified nights (up to 20,000 total) on stays through September 7, 2026. Registration is required, and bookings must be made by May 10

[Full signal](https://thetravelsignal.com/s/best-western-rewards-offers-5-000-bonus-points-per-two-nights-through-september)

## Hyatt CEO Signals Shift from Points to 'Emotional Relationships' Amidst May 2026 Devaluation

Apr 20 · 1 source · Hyatt, World of Hyatt, EMEA, loyalty program, policy change, hotel, devaluation, program change

Hyatt CEO Mark Hoplamazian suggests the brand is pivoting from a transactional points program to an 'experience platform,' citing guest complaints about objectification. This commentary accompanies confirmed May 2026 award devaluations of up to 67% and category changes

[Full signal](https://thetravelsignal.com/s/hyatt-to-devalue-standard-peak-awards-by-up-to-67-in-may-2026)

Canonical URL: https://thetravelsignal.com/tag/emea