# World of Hyatt Devalues Award Chart and Lowers Chase Transfer Ratio

_Jun 10 18:59_

Tags: Hyatt, World of Hyatt, Chase Sapphire Reserve, Chase Ultimate Rewards, Chase, loyalty program, policy change, hotel, credit card, devaluation

World of Hyatt is devaluing its award chart with costs up to 67% higher for top properties. Additionally, the Chase Ultimate Rewards to Hyatt transfer ratio is dropping from 1:1 to 4:3 for most cards

## Summary

World of Hyatt is implementing significant changes to its program economics. First, the award chart has been devalued, with top-tier properties now costing up to 67% more points. Second, the transfer ratio from Chase Ultimate Rewards to World of Hyatt is changing from 1:1 to 4:3. This new ratio applies to all Chase cards except the Chase Sapphire Reserve (both personal and business versions). These moves are part of a broader strategy to increase EBITDA from its credit card partnership with Chase, aiming to more than double profits from $50 million to $105 million between 2025 and 2027

## Why it matters

Spans 4 hotel programs (Hilton Honors, Hyatt, Marriott Bonvoy...). Card-issuer angle via Chase. Likely a devaluation — book before any cutoff if applicable.

## Sources cited

- [One Mile at a Time](https://onemileatatime.com/insights/hyatt-cashing-in-loyalty) — Hyatt Is Cashing In On Loyalty: Smart Business Decision, Or Will It Backfire?

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