# W South Beach to Rebrand as Waldorf Astoria Miami Beach in 2027

_Jul 8 13:32_

Tags: Hilton Honors, Marriott Bonvoy, W South Beach, Waldorf Astoria Miami Beach, Miami Beach, hotel, loyalty program, hotel opening

Hilton announced that the W South Beach will close for renovation later this summer and reopen as Waldorf Astoria Miami Beach in winter 2027, marking the brand's debut in the market

## Summary

Hilton announced via a press release on July 7 that the W South Beach will undergo a major renovation and rebrand from Marriott to Hilton. The property will reopen as Waldorf Astoria Miami Beach in the winter of 2027, marking the brand's debut in the market. The 348-room hotel has operated as a W under Marriott since 2009. Reservations are available through July 17, 2026, before the closure for renovations. The rebranding will shift the property from Marriott Bonvoy to Hilton Honors

Sources add:
• LoyaltyLobby: Hilton has now confirmed what our readers thought would take place with the W South Beach, which closes for renovations on August 20, 2026, and ceases to be affiliated with Marriott on that date

## Why it matters

Spans 4 hotel programs (Hilton Honors, Marriott Bonvoy, W South Beach...).

## What each source adds

- **LoyaltyLobby**: Hilton has now confirmed what our readers thought would take place with the W South Beach, which closes for renovations on August 20, 2026, and ceases to be affiliated with Marriott on that date

## Sources cited

- [The Points Guy](https://thepointsguy.com/news/w-south-beach-renovation-hilton-waldorf-astoria-miami-beach) — W South Beach is leaving Marriott for Hilton — and reflagging to a major luxury brand
- [LoyaltyLobby](https://loyaltylobby.com/2026/07/08/w-south-beach-closes-on-august-20-will-reopen-as-waldorf-astoria-late-2027?omhide=true) — W South Beach Closes On August 20 & Will Reopen As Waldorf Astoria Late 2027

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