# The Standard, Brussels officially joins World of Hyatt

_May 7 13:45_

Tags: The Standard, The Standard, Brussels, World of Hyatt, Brussels, Europe, Miami, hotel, loyalty program, award redemption, merger & acquisition

The Standard, Brussels has officially integrated into World of Hyatt, allowing members to earn and redeem points. The hotel is part of Hyatt's Standard International collection

## Summary

The Standard, Brussels is now officially integrated into the World of Hyatt loyalty program. This follows Hyatt's 2024 acquisition of Standard International. The hotel, located in Brussels' Northern Quarter, features 200 rooms and suites, multiple dining venues, and is noted as World of Hyatt's first property in the capital of Europe. To celebrate the integration, Hyatt is offering two exclusive "Find" experiences where members can bid points for stays and perks, including a Belgian fashion escape with a $5,000 shopping credit

Sources add:
• LoyaltyLobby: It is now exactly a year since the first The Standard property became World of Hyatt-participating, and the rollout was almost complete by the end of 2025

## Why it matters

Affects American Airlines loyalty members and route planners. Spans 3 hotel programs (The Standard, The Standard, Brussels, World of Hyatt).

## What each source adds

- **LoyaltyLobby**: It is now exactly a year since the first The Standard property became World of Hyatt-participating, and the rollout was almost complete by the end of 2025

## Sources cited

- [The Points Guy](https://thepointsguy.com/news/the-standard-brussels-joins-world-of-hyatt) — TPG Exclusive: The Standard, Brussels officially joins World of Hyatt
- [LoyaltyLobby](https://loyaltylobby.com/2026/05/07/the-standard-brussels-now-world-of-hyatt-participating-miami-one-not-yet?omhide=true) — The Standard, Brussels Now World Of Hyatt Participating – Miami One Not Yet

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