# SAS European Business Class Product Details and ATR Configuration

_Jul 15 13:17_

Tags: SAS, Europe, loyalty program, policy change, airline, program change

SAS relaunched its European business class product in October 2025. On ATR aircraft, business class is the last row of economy with no recline, shared space, and prepacked dining

## Summary

SAS relaunched its European business class product in October 2025, promising space and elevated dining. However, on ATR aircraft, the business class cabin is located in the last row of economy. Passengers share the row with no recline and zero additional space. Dining consists of prepacked meals rather than full service, and the full bar is not always loaded. Business class passengers take the same bus to the terminal as economy passengers

## Why it matters

Affects SAS loyalty members and route planners.

## Sources cited

- [LoyaltyLobby](https://loyaltylobby.com/2026/07/15/whine-wednesday-sass-business-class-product-crap?omhide=true) — Whine Wednesday: SAS’s Business Class Product (Crap)

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