# SAS EuroBonus Renames Conscious Traveler Initiative to ChangeMakers

_Jun 15 13:56_

Tags: SAS, ChangeMakers, EuroBonus, loyalty program, policy change, airline, promotion, program change

SAS has renamed its loyalty program initiative 'Conscious Traveler' to 'EuroBonus ChangeMakers'. The program mechanics remain unchanged, allowing members to earn status and award points by completing sustainability actions like buying SAF or donating points

> **Check before acting.** This offer was last reported 144 days ago, on June 15, 2026. Registration deadlines and bonus windows close. We do not track whether this one is still live, so check the program's own page before acting on it.

## Summary

SAS EuroBonus has renamed its customer initiative 'Conscious Traveler' to 'EuroBonus ChangeMakers'. The rename strengthens the link to the loyalty program and reflects a broader ESG perspective, but the earning mechanics remain the same. Members can earn 'ChangeMakers actions' by:
- Watching a video about SAS's sustainability work (once per calendar year).
- Adding Alternative Aviation Fuel (SAF) to a booking.
- Donating 5,000 EuroBonus points to a charity.
- Opting out of an inflight meal (up to 3 times per calendar year).
- Renting a fully electric car through SAS for a minimum of two days. Completing 10 actions in a calendar year rewards members with a digital badge and 5,000 bonus points plus 5,000 level points

## Why it matters

Affects SAS loyalty members and route planners.

## Sources cited

- [LoyaltyLobby](https://loyaltylobby.com/2026/06/15/sas-eurobonus-renames-conscious-traveler-as-changemakers?omhide=true) — SAS EuroBonus Renames Conscious Traveler To ChangeMakers

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