# Mastercard Launches 'Taste by Priceless' Airport Lounges in HKG, GRU, and MEX

_May 14 11:49_

Tags: American Airlines, Mastercard Priceless, Priority Pass, World Legend, World Legend Exclusive, Bilt Palladium Card, Citi AAdvantage Globe Mastercard, Citi Strata Elite Card, World Legend Exclusive Mastercard, World Legend Mastercard

Mastercard opens its own branded lounge network, Taste by Priceless, in Hong Kong, Sao Paulo, and Mexico City, offering a la carte dining to World Legend cardholders

## Summary

Mastercard has launched a new branded airport lounge network called 'Taste by Priceless' (also branded 'Taste of Priceless'). The network currently operates in two locations: Hong Kong International Airport (HKG) Terminal 1 near gate 41 (in the former Chase Sapphire Lounge space) and Sao Paulo Guarulhos International Airport (GRU) Terminal 3. A third location is planned for Mexico City International Airport (MEX). The lounges feature a la carte dining, chef-curated tasting menus, signature desserts, beverages, seating, power outlets, and free high-speed Wi-Fi. Access is granted to World Legend and World Legend Exclusive Mastercard cardmembers, plus up to three companions, with unlimited visits allowed within three hours of departure. Other Mastercard cardmembers can purchase access for $70–$100 per person. Eligibility is verified via physical card or a linked Priority Pass membership. In the US, eligible cards include the Citi AAdvantage Globe Mastercard, Citi Strata Elite Card, and Bilt Palladium Card

## Why it matters

Affects American Airlines loyalty members and route planners. Card-issuer angle via American Express, Bilt, Capital One. New route or product — useful for award booking and positioning flights.

## Sources cited

- [One Mile at a Time](https://onemileatatime.com/news/mastercard-taste-priceless-airport-lounges) — Mastercard “Taste By Priceless” Airport Lounges (A La Carte Dining, HKG & GRU)

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