# Lufthansa Debuts New First Class 'FOX' Service Concept and Amenities

_May 5 11:58_

Tags: Lufthansa, Allegris, FOX, loyalty program, policy change, airline, program change

Lufthansa has rolled out its new 'FOX' service concept and updated first class soft product, including new pajamas, memory foam pillows, and revised dining, following the debut of Allegris cabins

## Summary

Lufthansa is implementing a major overhaul of its long-haul passenger experience through the debut of its 'FOX' (Future Onboard Experience) service concept. This soft product update applies across all cabins, regardless of whether the aircraft features the new Allegris interiors. The new first class soft product, which rolled out in late March, includes several specific changes:
- **Amenities:** Introduction of a new small memory foam pillow alongside the standard pillow and day blanket. The bed setup remains unchanged. New first class pajamas have been introduced to celebrate the company's 100th anniversary, replacing the previous van Laack branded kits.
- **Dining and Drinks:** The food and beverage service has been updated as part of the FOX concept, though specific menu details are less emphasized than the amenity changes. The article notes that while the hard product (seats) on the A340-600 is older and nearing retirement, the soft product improvements aim to elevate the overall experience. This is relevant for frequent flyers using miles or cash to book Lufthansa First Class

## Why it matters

Affects 5 airline programs (Air France-KLM, British Airways, Cathay Pacific...).

## Sources cited

- [One Mile at a Time](https://onemileatatime.com/insights/lufthansa-first-class-food-drinks-amenities) — Lufthansa’s New First Class Food, Drinks, And Amenities: My “FOX” Flight

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