# Hyatt Rebrands Andaz Vienna to Hyatt Regency, Altering Brand Standards and Amenities

_May 24 11:44_

Tags: Andaz Vienna, Hyatt Regency Vienna, World of Hyatt, Vienna, loyalty program, policy change, hotel, elite status, lounge, program change

Hyatt has rebranded the Andaz Vienna to Hyatt Regency, changing brand standards. The new Regency brand lacks the Andaz free minibar and separate club lounge, replacing them with a happy hour for Globalists, a shift that impacts elite amenity value

## Summary

Hyatt has completed the rebranding of the Andaz Vienna to Hyatt Regency Vienna, a strategic decision announced in mid-April 2026. This transition involves significant changes to the hotel's product offering and brand identity. Key changes include:
- **Brand Tier Shift**: Moving from the Andaz brand (typically higher tier, lifestyle-focused) to Hyatt Regency (typically standard/full-service). - **Amenity Changes**: The new Hyatt Regency brand does not offer the complimentary minibar and snacks typically associated with Andaz. Instead, it offers a "Regency Club Hour" (happy hour) for Globalist members between 4- 6 pm, replacing the traditional separate club lounge.
- **Guest Experience**: Early reports indicate confusion among guests with existing reservations who did not receive explicit notifications of the rebranding. The property is still in transition, with some branding elements (pillowcases, welcome letters) still referencing "Andaz" despite the official change. For frequent flyers, this represents a tangible change in the product one receives when booking this specific property under the Hyatt umbrella, potentially affecting the decision to book for specific amenity preferences (e.g., minibar vs. lounge access). The rebranding also highlights Hyatt's ongoing strategy of converting Andaz properties to other brands, which can impact the perceived exclusivity of the Andaz tier

## Why it matters

Spans 4 hotel programs (Andaz Vienna, Hyatt Regency Vienna, IHG One Rewards...).

## Sources cited

- [LoyaltyLobby](https://loyaltylobby.com/2026/05/24/when-its-best-to-walk-away-from-a-hotel-hyatt-regency-vienna-ex-andaz?omhide=true) — When It’s Best To Walk Away From A Hotel: Hyatt Regency Vienna (ex Andaz)

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