# Hyatt CEO Says Members Had 'Overall Positive' Reaction To Points Devaluation

_May 31 22:12_

Tags: Hyatt, World of Hyatt, loyalty program, policy change, hotel, devaluation, award redemption, program change

Hyatt CEO Mark Hoplamazian states members reacted positively to recent World of Hyatt changes, including a fixed award chart with five tiers and peak pricing up to 67% higher

## Summary

Hyatt CEO Mark Hoplamazian, in a Wall Street Journal interview, claimed that World of Hyatt members had an "overall positive" reaction to recent program changes. These changes include expanding redemption tiers from three to five within each of the eight hotel categories and increasing peak season award pricing by up to 67%. Hoplamazian highlighted that the program maintains a fixed award chart, contrasting it with competitors using dynamic pricing, and pointed to the "guest of honor" benefit as a unique offering. The article contextualizes this by noting the significant devaluation of award value due to the new peak pricing structure

## Why it matters

Affects 2 airline programs (Air Canada, Lufthansa). Spans 5 hotel programs (Hilton Honors, Hyatt, IHG One Rewards...). Likely a devaluation — book before any cutoff if applicable.

## Sources cited

- [One Mile at a Time](https://onemileatatime.com/news/hyatt-ceo-says-members-positive-reaction-points-devaluation) — Hyatt CEO Says Members Had “Overall Positive” Reaction To Points Devaluation

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