# Undergraduate by Hilton Joining Portfolio, First Property Opening in 2027

_Jun 4 20:00_

Tags: Graduate Hotels, Graduate by Hilton, Hilton, Hilton Honors, Undergraduate by Hilton, US, hotel, loyalty program, award redemption, hotel opening

Hilton is adding 'Undergraduate by Hilton' to its portfolio, with the first property scheduled to open in 2027

## Summary

Hilton has announced the addition of a new brand, 'Undergraduate by Hilton,' to its existing portfolio. The first property under this new brand is slated to open in 2027. This expansion introduces a new tier for Hilton Honors members, potentially impacting earning rates, redemption charts, and elite night credit opportunities for stays at these locations once they open

Sources add:
• The Points Guy: Hilton is launching a new college-themed brand that could have 400 locations Hilton is launching a new college-themed brand that could have 400 locations Senior hotels reporter Tanner Saunders is a Webby Award-winning s…
• LoyaltyLobby: Hilton acquired the Graduate Hotel brand in March 2024 , and the brand became an Honors participating later that year

## Why it matters

Spans 6 hotel programs (Graduate Hotels, Graduate by Hilton, Hilton...). Card-issuer angle via Capital One, Chase.

## What each source adds

- **The Points Guy**: Hilton is launching a new college-themed brand that could have 400 locations Hilton is launching a new college-themed brand that could have 400 locations Senior hotels reporter Tanner Saunders is a Webby Award-winning s…
- **LoyaltyLobby**: Hilton acquired the Graduate Hotel brand in March 2024 , and the brand became an Honors participating later that year

## Sources cited

- [AwardWallet Blog](https://awardwallet.com/hotels/hilton-honors/undergraduate-by-hilton?pubDate=2026-06-04) — Undergraduate by Hilton Is Joining Hilton’s Portfolio — and the First Property Is Opening in 2027
- [The Points Guy](https://thepointsguy.com/news/hilton-undergraduate-brand) — Hilton is launching a new college-themed brand that could have 400 locations
- [LoyaltyLobby](https://loyaltylobby.com/2026/06/01/hilton-now-officially-launches-undergraduate-brand-first-hotel-expected-to-open-in-2027?omhide=true) — Hilton Now Officially Launches Undergraduate-Brand & First Hotel Expected To Open In 2027

## Related signals

- [Hilton for Business doubles elite nights, capped at 5, to Dec 31](https://thetravelsignal.com/s/gha-discovery-double-elite-qualifying-nights-november-1-december-31-2026.md)
- [Amex launches Hilton Honors card in Canada with 70,000-point bonus](https://thetravelsignal.com/s/hilton-honors-american-express-card-launches-in-canada-with-up-to-70-000-points.md)
- [Waldorf Astoria Kuala Lumpur opens at 100,000 points a night](https://thetravelsignal.com/s/waldorf-astoria-kuala-lumpur-opens-with-268-suites-and-record-pricing.md)
- [Hyatt opposes Hilton's Select by Hilton trademark at the USPTO](https://thetravelsignal.com/s/hyatt-opposes-hiltons-select-by-hilton-trademark-application.md)
- [Hilton Honors pilots Pay with Points at 150 U.S. hotels](https://thetravelsignal.com/s/hilton-launches-pay-with-points-pilot-expands-to-more-than-6-000-us-canada-hotel.md)

Older: [Atmos Rewards Launches 'Members Day' Monthly Promo with Flights from 7,500 Points](https://thetravelsignal.com/s/atmos-rewards-launches-members-day-monthly-promo-with-flights-from-7-500-points.md)
Newer: [Aeroplan and Amazon ‘Dream Destinations, Delivered’ Contest: Win 1,000,000 Points](https://thetravelsignal.com/s/aeroplan-and-amazon-dream-destinations-delivered-contest-win-1-000-000-points.md)

Canonical URL: https://thetravelsignal.com/s/hilton-launches-undergraduate-by-hilton-college-town-brand-first-location-openin