# Citi Custom Cash Card Discontinued for New Customers Starting May 29, 2026

_May 27 17:07_

Tags: Citi Custom Cash Card, Citi Double Cash, Citi, credit card, merger & acquisition, policy change

Internal documents indicate the Citi Custom Cash Card will be discontinued for new customer acquisition starting May 29, 2026. Existing cardholders will retain their benefits

## Summary

The Citi Custom Cash Card is being discontinued as part of ongoing portfolio management. Internal documents shared on Reddit confirm the card will no longer be available through new customer acquisition channels starting May 29, 2026. Existing cardmembers will not be affected, and their rewards and benefits will remain unchanged. Applications already in progress will continue to be processed. Citi notes that the Citi Double Cash card will remain available for new applicants. Product changes may be available even after discontinuation, though this is not guaranteed

## Why it matters

Card-issuer angle via Citi. Removal of a benefit or service — adjust plans and use any remaining value.

## Sources cited

- [Miles to Memories](https://milestomemories.com/citi-custom-cash-card-going-away) — Last Chance to Apply or Product Change! Citi Custom Cash Card Going Away

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