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SIGNAL · AVIANCA-LIFEMILES-DEVALUES-AWARDS-BY-20-WITHOUT-NOTICE · Tuesday

Avianca LifeMiles Devalues Awards by 20% Without Notice

Avianca LifeMiles has devalued its award chart by 20% without prior notice, marking the third devaluation in over a year

High signal

Why it matters

Affects 4 airline programs (Air France-KLM, Alaska Airlines, Cathay Pacific...). Spans 4 hotel programs (Choice Privileges, Hilton Honors, Marriott Bonvoy...). Card-issuer angle via Bilt. Likely a devaluation — book before any cutoff if applicable.

What happened

Avianca LifeMiles implemented a 20% increase in award redemption costs across its program. The devaluation occurred without advance notice to members. This marks the third devaluation for the program in just over a year, continuing a trend of reducing the value of miles for frequent flyers

Sources cited · 1

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