# ALL Accor+ Signature Subscription Prices Increase in July 2026

_Jun 19 16:13_

Tags: Accor, Accor Live Limitless, ALL Accor+, ALL Signature, Brazil, Global, loyalty program, policy change, hotel, devaluation

ALL Accor+ will raise prices for its Signature subscription product starting July 1, 2026. Existing subscribers will receive a discount based on tenure rather than paying the full new rate

## Summary

ALL Accor+ is increasing the price of its Signature paid subscription product. New prices will be released and communicated to members on July 1, 2026. The increase applies to existing subscribers as well, though they will receive a discount based on their subscription length rather than paying the full new price. The change takes effect for existing members in August. The subscription, originally launched in Brazil with a CPF requirement, is now available globally. Current pricing has fluctuated based on exchange rates, with the non-discounted price previously at 7,788 BRL (approx. $1,342 / €1,178) as of April 2025

## Why it matters

Spans 2 hotel programs (Accor, Accor Live Limitless).

## Sources cited

- [LoyaltyLobby](https://loyaltylobby.com/2026/06/19/update-all-accor-signature-price-increase-in-july-2026?omhide=true) — UPDATE: ALL Accor Signature Price Increase In July 2026

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