# Air France-KLM Group Plans to Rename Holding Company Amid Expansion

_May 11 10:47_

Tags: Air France, Air France-KLM, KLM, Lufthansa, SAS, TAP, TAP Air Portugal, Flying Blue, airline, loyalty program

Air France-KLM is considering renaming its parent holding company to reflect its growing portfolio beyond the two legacy carriers, with 'the Blue Group' cited as a working title

## Summary

Air France-KLM Group, currently named after its two primary airline subsidiaries, is planning to change the name of its holding company. The move coincides with the group's expansion, including taking over the majority of SAS and bidding for Portuguese flag carrier TAP. The Dutch press reports that management feels the current name is misleading as it only reflects the two historical brands. A spokesperson confirmed the discussion is logical given the addition of new brands. 'The Blue Group' is mentioned as a working title, drawing a parallel to Flying Blue. No final decision has been made yet, and reactions among senior management are mixed

Sources add:
• One Mile at a Time: Air France-KLM Group Plans Name Change, As It Continues To Grow De Telegraaf reports that Air France-KLM Group is reportedly planning on rebranding

## Why it matters

Affects 11 airline programs (Air France, Air France-KLM, British Airways...).

## What each source adds

- **One Mile at a Time**: Air France-KLM Group Plans Name Change, As It Continues To Grow De Telegraaf reports that Air France-KLM Group is reportedly planning on rebranding

## Sources cited

- [LoyaltyLobby](https://loyaltylobby.com/2026/05/11/air-france-klm-group-plans-to-rename-the-company?omhide=true) — Air France-KLM Group Plans To Rename The Company
- [One Mile at a Time](https://onemileatatime.com/news/air-france-klm-group-plans-name-change) — Air France-KLM Group Plans Name Change, As It Continues To Grow

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