# Accor ALL Signature Plans to Increase Prices Starting August 10, 2026

_Jul 10 09:10_

Tags: Accor, Accor Live Limitless, ALL Signature, Brazil, loyalty program, policy change, hotel, devaluation, program change

Accor is raising prices for ALL Signature subscriptions effective August 10, 2026. The update applies automatically to renewals, with specific new monthly rates listed for Essential, Discover, and Explorer tiers

## Summary

Accor has announced a price increase for its ALL Signature subscription plan, effective August 10, 2026. The new rates will be automatically applied to the next renewal for existing members. New monthly pricing for Brazilian subscribers (in BRL) includes:
- Essential 001: R$71/month (from R$61)
- Essential 002: R$76/month (from R$71)
- Discover 001: R$139/month (from R$119)
- Discover 002: R$145/month (from R$139)
- Explorer 001: R$399/month (from R$345)
- Explorer 002: R$420/month (from R$399) For annual pricing, members who signed up on or before April 13, 2025, will see a price of 7,788 BRL (~1,333 euros / 1,522 USD). Those who signed up after this date will see the full price of 9,120 BRL (~1,561 euros / 1,781 USD). The article notes that new members can receive an 8% discount for paying the yearly fee upfront

## Why it matters

Spans 2 hotel programs (Accor, Accor Live Limitless).

## Sources cited

- [LoyaltyLobby](https://loyaltylobby.com/2026/07/10/all-signature-email-correction-your-all-signature-plan-will-have-a-price-update?omhide=true) — Accor Email: “[CORRECTION] Your ALL Signature plan will have a price update”

## Related signals

- [Canadian Amex Platinum adds complimentary Accor Gold status](https://thetravelsignal.com/s/amex-platinum-cardholders-can-now-enrol-in-all-accortm-gold-status.md)
- [ALL Signature renewals now 7,788 or 9,120 BRL by April 13 join date](https://thetravelsignal.com/s/all-signature-pricing-change-subscription-cancellation.md)
- [ALL Accor+ Explorer adds 3-night Stay Plus minimum at some hotels](https://thetravelsignal.com/s/all-accor-explorer-benefit-changes-october-november-2026.md)
- [Accor doubles ALL dining points through 13 December 2026](https://thetravelsignal.com/s/all-accor-2x-points-for-dining-asia-pacific-middle-east-africa-until-december-13.md)
- [Accor 2X Reward points on APAC, Middle East, Africa stays to March 31](https://thetravelsignal.com/s/all-accor-double-points-for-stays-at-select-brands-in-asia-pacific-middle-east-a.md)

Older: [EU Delays ETIAS Launch to 2027 Amid EES Technical Glitches](https://thetravelsignal.com/s/eu-delays-etias-launch-to-2027-amid-ees-technical-glitches.md)
Newer: [British Airways Cancels Flight BA254 From Barbados After Crew Gets Drunk](https://thetravelsignal.com/s/british-airways-flight-canceled-after-crew-gets-too-drunk-on-layover-at-all-incl.md)

Canonical URL: https://thetravelsignal.com/s/accor-all-signature-plans-to-increase-prices-starting-august-10-2026